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Bachelor of Business in Convention and Event Management

2014 | 2015 | 2016 | 2017

About this course

The Bachelor of Business in Convention and Event Management positions graduates at the centre of the fast growing events industry. Students acquire the skills and knowledge required to pursue a career in the management, planning and marketing of corporate events, conventions and meetings, festivals and special events.

This course offers an optional international exchange program for second year students to study in the United States, Canada, England, Austria, the Netherlands or Hong Kong.

Career opportunities

Graduates may pursue careers in professional conference organisations, trade fair and exhibition development, event or destination marketing, corporate meeting planning, event and concert production, festival direction, event planning, and/or sponsorship coordination.

Professional placement

An internship program, which counts as four units of the degree, provides students with a block of practical workplace experience in a hospitality, event or tourism organisation in Australia or overseas. 

Major areas of study

The course offers industry-specific topics developed in consultation with industry and academic leaders in their field. These include festival and special events planning; events operations management; hazard, facility and risk management; production planning and management; and conventions and exhibition planning.

Assessment methods

Students are assessed in each unit on the basis of written and/or oral assignments. These may include researched essays, reports, presentations, case studies, portfolios, tests and exams, as well as more interactive assessments such as blogs, wikis, online discussion boards and multi-media presentations. Students may also be asked to participate in group work as well as individual assignments. The weighting of assessment marks between assignments and examinations varies.

Teaching methods

On-campus students experience a variety of teaching approaches including face-to-face lectures and tutorials. Some units offer online activities, classes, pre-recorded and/or live lectures. The method of teaching may vary from unit to unit.

The distance education study option is highly interactive and strives to promote collaboration and a sense of community. Students may receive online pre-recorded and/or live lectures, electronic study materials, workshops, online discussion forums and virtual classes. The method of teaching may vary from unit to unit.

Advanced standing

Your previous learning experiences relevant to one or more units in this course may help you reduce the duration of your degree.

  • Recognition of formal and non-formal learning
    Credit may be awarded to a student for formal learning (gained through full or partial achievement of an accredited qualification or course) or non-formal learning (that takes place through a non-accredited course or program of learning) completed at Southern Cross University or in other learning settings in Australia and/or overseas.
  • Recognition of informal learning
    Credit may be awarded on the basis of current informal learning (that takes place through work, social, family or leisure activities).

To help you identify how much credit you may receive for your related prior learning visit SCU Pathways.

An application for advanced standing must be submitted so we can assess your prior learning. Please apply for advanced standing at the same time as you apply for admission into this course, because the amount of credit awarded will determine the sequence of units you will study.

 Go to course structure to see if specific advanced standing rules also apply to this course.

Learning support

Learning resources

MySCU is a student's point of entry to a range of online services and resources that support study and student life. The portal includes unit learning sites and information sites where students can access resources, communication tools and useful links that are integral to their studies.

The web-based study environment Blackboard Learn delivers an advanced online learning environment for students and lecturers to communicate and collaborate through virtual meeting spaces, classrooms, and discussion boards. They can share files, presentations and applications. If a tutorial or lecture is recorded, students can view it afterwards.

Learning materials include the provision of unit information guides, study guides and readings. Students may need to purchase or access prescribed text books.

The SCU Library provides a wide range of services that include face-to-face and online help, and access to print and electronic resources. To find out more, see the Library Toolbox.

The Academic Skills team supports student learning by offering online and on-campus academic skills workshops, email, phone, and one-on-one support.

Equipment and facilities

Southern Cross University provides students with modern well equipped teaching spaces such as lecture theatres, classrooms, and studios or laboratories tailored to meet the needs of specific study disciplines. Contemporary audiovisual equipment is standard in most teaching venues, and students have access to computer labs for individual study purposes.

Course structure

See the University’s Rules Relating to Awards, in conjunction with the Specific Award Rules listed below.

Table of contents

Course requirements

  1. To be eligible for the award of Bachelor of Business in Convention and Event Management, a candidate shall successfully complete twenty-four (24) units (288 credit points) comprising:
    1. all units listed in Part A (First year core units);
    2. all units listed in Part B  (Second and Third year core units); and
    3. Eight (8) units from Part C; or
    4. Six (6) units from Part C and two (2) elective units from the University-wide offerings.

Schedule of units


How to apply

Domestic students

Applications for this course in session 2 and session 3, 2016 are made directly to SCU via our online application service.

International students

Confirm you meet the entry requirements including English language and academic entry and any specific pre-requisites.

Apply OnlineSouthern Cross University accepts applications directly through the International Application for Admissions form or via our online application services.

Additional information on how to apply is available at SCU International. Please note applicants from some countries need to go through an Education Agent.

The information on this page may be subject to change over time. Please check this page again before acting and see our disclaimer.