Bachelor of Business
About this course
Graduates of the Bachelor of Business will have the knowledge and ability to work as specialist business professionals in varied and changing business environments. The degree offers diverse core units in first year before specialising, so that students have the flexibility to determine what business career they wish to pursue. The degree is designed to teach students the critical reasoning, communication and professional skills required in contemporary business settings. Students gain a broad understanding of business principles through the core units, and develop specialised skills in one or more business disciplines of their choice through the study of a single or double major.
Graduates typically work in the areas of advertising, marketing, public relations, product management, international business, human resource management, investment, banking, accounting and finance.
The Accounting majors are accredited by Chartered Accountants of Australia and New Zealand (CA) and CPA Australia. Students may apply for membership of the Institute of Public Accountants.
The Finance major is aligned with the Australian Securities and Investments Commission (ASIC) RG 146 accreditation requirements and SCU provides authorised assessment for certification.
Graduates of the Marketing and Digital Marketing majors are accredited by Australian Market and Social Research Society (AMSRS); and Australian Marketing Institute (AMI).
All majors are accredited by the Australian Institute of Management (AIM).
Major areas of study
Students can study one major plus electives; two majors; or one double major. Majors and campus availabilities:
Gold Coast, Lismore, Coffs Harbour, Distance Education
Accounting (also available at SYD*, MEL*, PNG)
Equips students with the technical, conceptual and managerial skills to be effective business managers in modern commercial, government, social and not-for-profit organisations.
Gold Coast and Distance Education
Aviation management units help develop an understanding of the broader function of, and impacts on, the aviation industry. Students who have successfully completed a Diploma of Aviation (Instrument Flight Operations) with another institution may be granted up to eight units of advanced standing (credit) for the Bachelor of Business with a major in Aviation Management. This major also provides students with the opportunity to undertake a full accredited CASA Commercial Pilot License through Airways Aviation.
Draws on theory and practice from information systems and marketing to examine the most effective ways to design and present goods and services.
Human Resource Management (also available at PNG)
Students are equipped with the professional expertise and understanding needed to manage selection and recruitment procedures, training and development, and performance management of staff.
Equips students with the concepts, methods and skills necessary to design, implement and manage information systems to maximise organisational effectiveness.
Equips students with the skills to monitor the changing business and social environment and make sound judgments on the most appropriate directions and actions.
Marketing (also available at SYD*, MEL*, PNG)
Students develop analytical business skills, excellent communication skills and an understanding of human behaviour and motivation. They learn how to creative effective marketing strategies and campaigns.
Marketing and Digital Marketing (double major)
Students typically gain an understanding of traditional and social media promotional tools and website design with an emphasis on the design and implementation of digital promotional and communication approaches.
Distance Education only
Accounting and Advanced Accounting (double major)
After completing the Accounting major (either by distanced education or on-campus at Gold Coast, Lismore or Coffs Harbour) students study Advanced Accounting (distance education only) which provides additional study in finance and management, and advanced study in taxation, auditing and financial reporting.
Students are taught to understand the key principles of wealth creation and risk analysis in a global economy. They learn to evaluate factors that impact on the value of the dollar, interest rates and stock market.
International Business (also available at SYD*, MEL*)
Prepares students to respond to the complexity of global markets, addressing issues such as cross-cultural communication and negotiation, alternative market structures, variations in consumer demand patterns and differing government regulations and policies.
(SYD = Sydney MEL = Melbourne PNG = Papua New Guinea)
On-campus students can also study any Bachelor of Business major by distance education. Some majors, study streams and units may not be available at each location.
Assessment may be in the form of essays, reports, audio or video presentations, online quizzes, case analyses, and examinations.
On-campus students experience a variety of teaching approaches including face-to-face lectures and tutorials. Some units offer online activities, classes, pre-recorded and/or live lectures. The method of teaching may vary from unit to unit.
The distance education study option is highly interactive and strives to promote collaboration and a sense of community. Students may receive online pre-recorded and/or live lectures, electronic study materials, workshops, online discussion forums and virtual classes. The method of teaching may vary from unit to unit.
Your previous learning experiences relevant to one or more units in this course may help you reduce the duration of your degree.
- Recognition of formal and non-formal learning
Credit may be awarded to a student for formal learning (gained through full or partial achievement of an accredited qualification or course) or non-formal learning (that takes place through a non-accredited course or program of learning) completed at Southern Cross University or in other learning settings in Australia and/or overseas.
To help you identify how much credit you may receive for your related prior learning visit SCU Pathways.
An application for advanced standing must be submitted so we can assess your prior learning. Please apply for advanced standing at the same time as you apply for admission into this course, because the amount of credit awarded will determine the sequence of units you will study.Go to course structure to see if specific advanced standing rules also apply to this course.
MySCU is a student's point of entry to a range of online services and resources that support study and student life. The portal includes unit learning sites and information sites where students can access resources, communication tools and useful links that are integral to their studies.
The web-based study environment Blackboard Learn delivers an advanced online learning environment for students and lecturers to communicate and collaborate through virtual meeting spaces, classrooms, and discussion boards. They can share files, presentations and applications. If a tutorial or lecture is recorded, students can view it afterwards.
Learning materials include the provision of unit information guides, study guides and readings. Students may need to purchase or access prescribed text books.
The Academic Skills team supports student learning by offering online and on-campus academic skills workshops, email, phone, and one-on-one support.
Equipment and facilities
Southern Cross University provides students with modern well equipped teaching spaces such as lecture theatres, classrooms, and studios or laboratories tailored to meet the needs of specific study disciplines. Contemporary audiovisual equipment is standard in most teaching venues, and students have access to computer labs for individual study purposes.
See the University’s Rules Relating to Awards, in conjunction with the Specific Award Rules listed below.
Table of contents
- In accordance with University Rule 2 Section 2 – Eligibility for Admission to an Undergraduate Award Course, applicants may apply for admission to candidature in the Bachelor of Business.
- Applicants who have completed a Diploma of Aviation with a Commercial Pilot Licence (CPL) or Private Pilot Licence (PPL) recognized by the Civil Aviation Safety Authority (CASA) shall be permitted to enrol in the Aviation Management Major.
To be eligible for the award of Bachelor of Business a candidate shall successfully complete twenty-four (24) units (288 credit points) comprising:
- all eight (8) units listed in Part A; and
- one sixteen (16) unit double major selected from Part B; or
one (1) eight-unit (8) Major selected from Part B; and
- a second eight-unit (8) Major selected from Part B or Part D; or
- eight (8) elective units selected from Part B, Part C and/or Part D; or
- one (1) eight-unit (8) University-wide Major selected from the University-wide Schedule of Majors.
To be eligible for the award of Associate Degree of Business a candidate shall successfully complete sixteen (16) units (192 credit points) comprising:
- all units from Part A; and
- any four (4) units from Part B; and
- any four (4) units from Parts B, C or D
To be eligible for the award of Diploma of Business a candidate shall successfully complete eight (8) units (96 credit points) comprising:
- any four (4) units listed in Part A; and
- any four (4) units listed in Parts B, C or D
- A candidate in the Bachelor of Business who has completed the requirements for the Associate Degree of Business may elect to be awarded the Associate Degree of Business following withdrawal from candidature for the Bachelor degree.
- A candidate in the Bachelor of Business who has completed the requirements for the Diploma of Business may elect to be awarded the Diploma of Business following withdrawal from candidature for the Bachelor degree.
- Candidates who have successfully completed the Diploma of Business through the SCU College may be granted Advanced Standing for up to eight (8) units in the Bachelor of Business.
- Candidates for the Bachelor of Business Aviation Management Major who have successfully completed a Diploma of Aviation approved by the School Board may be granted Advanced Standing for up to eight (8) units in the Bachelor of Business.
- Candidates who have successfully completed the Associate Degree of Business through the SCU College may be granted Advanced Standing for up to sixteen (16) units in the Bachelor of Business.
Schedule of units
How to apply
Distance education (external)
Applications for this course to study by distance education are made directly to SCU via our online application service.
Additional information on how to apply is available at SCU International. Please note applicants from some countries need to go through an Education Agent.
The information on this page may be subject to change over time. Please check this page again before acting and see our disclaimer.