Bachelor of Digital Business
About this course
The new Bachelor of Digital Business is only one of two degrees of its kind being offered in Australia. It will prepare students for a career as a digital business specialist, with a strong focus on cyber security. As technologies evolve, so does their influence on individuals, businesses and society. There remains a key shortage of business professionals with a core understanding of the impact and influence digital systems have and will continue to have on business models. Understanding how to identify innovation and drive it to remain at the forefront of digital age will improve innovation, entrepreneurship and job market growth.
Graduates from generic business degrees typically work in the areas of advertising, marketing, public relations, product management, international business, human resource management, investment, banking, accounting and finance. The Bachelor of Digital Business will produce graduates with career opportunities in these areas but also in a broader range of careers including as business analysts, programmers, multimedia developers, systems analysts, software engineers, project managers and web developers.
Students may choose, as electives, one or two double-weighted internship units.
Major areas of study
Key areas of study include management, marketing, entrepreneurship and innovation, e-commerce, web technology and cyber security.
Assessment may be in the form of essays, reports, audio or video presentations, online quizzes, case analyses, and examinations.
On-campus students experience a variety of teaching approaches including face-to-face lectures and tutorials. Some units offer online activities, classes, pre-recorded and/or live lectures. The method of teaching may vary from unit to unit.
The online study option is highly interactive and strives to promote collaboration and a sense of community. Students may receive online pre-recorded and/or live lectures, electronic study materials, workshops, online discussion forums and virtual classes. The method of teaching may vary from unit to unit.
Your previous learning experiences relevant to one or more units in this course may help you reduce the duration of your degree.
- Recognition of formal and non-formal learning
Credit may be awarded to a student for formal learning (gained through full or partial achievement of an accredited qualification or course) or non-formal learning (that takes place through a non-accredited course or program of learning) completed at Southern Cross University or in other learning settings in Australia and/or overseas.
- Recognition of informal learning
Credit may be awarded on the basis of current informal learning (that takes place through work, social, family or leisure activities).
To help you identify how much credit you may receive for your related prior learning visit SCU Pathways.
An application for advanced standing must be submitted so we can assess your prior learning. Please apply for advanced standing at the same time as you apply for admission into this course, because the amount of credit awarded will determine the sequence of units you will study.Go to course structure to see if specific advanced standing rules also apply to this course.
MySCU is a student's point of entry to a range of online services and resources that support study and student life. The portal includes unit learning sites and information sites where students can access resources, communication tools and useful links that are integral to their studies.
The web-based study environment Blackboard Learn delivers an advanced online learning environment for students and lecturers to communicate and collaborate through virtual meeting spaces, classrooms, and discussion boards. They can share files, presentations and applications. If a tutorial or lecture is recorded, students can view it afterwards.
Learning materials include the provision of unit information guides, study guides and readings. Students may need to purchase or access prescribed text books.
The Academic Skills team supports student learning by offering online and on-campus academic skills workshops, assignment reviews and small group or one-on-one face-to-face, phone or Skype consultations during business hours 9am to 4.30pm. Appointments can be made via the MySCU Hub ‘Connect Now’ button or on the Academic Skills home page. Students can also book appointments online in Career Hub.
The YourTutor service provides online after-hours study support for SCU students. This service is available from 4pm to midnight Sunday to Friday via the 'Connect Now' button on MySCU Hub or from a link in nominated unit learning sites. The YourTutor service offers generic writing feedback and live online chat assistance for foundational concepts and study skills.
Equipment and facilities
Southern Cross University provides students with modern well equipped teaching spaces such as lecture theatres, classrooms, and studios or laboratories tailored to meet the needs of specific study disciplines. Contemporary audiovisual equipment is standard in most teaching venues, and students have access to computer labs for individual study purposes.
See the University’s Rules Relating to Awards, in conjunction with the Specific Award Rules listed below.
Table of contents
To be awarded the Bachelor of Digital Business, students must successfully complete the equivalent of 24 units (288 credit points) comprising:
- 16 Core units; and
- 1 Major
Schedule of units
The information on this page may be subject to change over time. Please check this page again before acting and see our disclaimer.
From the 1st of June, 2017, the term 'Distance Education' has been replaced with 'Online'