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Bachelor of Media

2014 | 2015 | 2016 | 2017

About this course

Students in the Bachelor of Media have the opportunity to develop the essential critical and practical skills required for work in a variety of media industries such as film, television, newspapers, radio, advertising, public relations and graphic design, or to work as journalists, freelance producers or media consultants. Majors are offered in the areas of screen, journalism, media design and media and society. 

Through industry placement and project units, students develop skills in networking, collaboration and project management.

Graduates are critical and creative thinkers, able to quickly adapt to new technologies. They are entrepreneurial and imaginative and ready for work in the digital media industry. 

Career opportunities

Typically graduates work in online, print and broadcast journalism, film and television production, radio, advertising, multimedia and/or online production, as graphic designers, publicists, in marketing communications, and in public relations.

Professional placement

This degree has strong links to the vibrant creative industries of the NSW North Coast and beyond. The degree includes a compulsory professional placement unit at the closing stages of the course. This unit enables students to undertake practical workplace experience within media organisations. Students have worked on a variety of local and national industry projects and events, at radio and television stations, in newspapers and on film shoots. Students have had their work published in regional, national and international publications.

Major areas of study

Screen enables students to creatively, critically and technically immerse themselves in the screen culture of the 21st century, across digital video, animation, online media and film studies. Students can choose from a range of units that focus on screenwriting, video production, film theory and analysis, gaining valuable industry experience and essential skills in emerging media forms.

Journalism prepares students for a range of professional writing careers. Emphasis is given to quality content and analysis, situating journalism within a political and global framework, while also equipping students with basic technical and software skills that enable them to be new media practitioners in a rapidly evolving industry. The Journalism major also allows students to work in online and real-world environments and prepare broadcast quality materials.

Media Design equips students with key skills in graphic and multimedia design. It combines contemporary media theory with practical study that prepares students to address design issues from creative, commercial, technical and conceptual perspectives. Students work on real-world projects, both individually and collaboratively, applying design thinking and visual communication principles to find innovative design solutions.

Media and Society provides students with the knowledge and skills to become media practitioners who are sound critical thinkers and collaborators in the era of media convergence. The central concern of this major is the critical analysis of media’s influence on society and the individual. A wide variety of existing and emerging media forms are examined as elements of cultural and social processes, and students become familiar with the roles that television, cinema, journalism, advertising, radio, online and cross-media forms play in shaping and reflecting contemporary life.

Students can also select a major from the Bachelor of Arts or the Bachelor of Social Science.

University-wide majors are also available in this course. 

Assessment methods

Assessment tasks generally include essays, research projects, concept notes, media monitoring, production assignments, reflective logbooks, group work, tutorial presentations and creative projects such as screenplays, short films and animations, radio items, podcasts, vodcasts, still images, advertisements and movie posters.

Teaching methods

Teaching methods include lectures, tutorials, seminars, field trips and online forums, plus individual access to facilities for special projects and one-on-one research supervision. All units in the Bachelor of Media have online components/assessments and/or discussion forums and utilise audiovisual and online materials such as DVDs, streaming audio and video, and social media technologies. Lectures are sometimes delivered using the software Blackboard Collaborate or as podcasts or vodcasts. There is also the opportunity for students to access a variety of digital equipment including computers, cameras and microphones, mixers and editing software.

Distance education students may be required to attend residential workshops for some units.

Advanced standing

Your previous learning experiences relevant to one or more units in this course may help you cut months or years off your degree.

  • Recognition of formal and non-formal learning
    Credit may be awarded to a student for formal learning (gained through full or partial achievement of an accredited qualification or course) or non-formal learning (that takes place through a non-accredited course or program of learning) completed at Southern Cross University or in other learning settings in Australia and/or overseas.
  • Recognition of informal learning
    Credit may be awarded on the basis of current informal learning (that takes place through work, social, family or leisure activities).

To help you identify how much credit you may receive for your related prior learning, the University has evaluated the learning within some Australian and overseas qualifications/courses, visit SCU Pathways. If your previous study or educational institution is not listed, we still encourage you to apply for advanced standing because you might still be eligible.

An application for advanced standing must be submitted so we can assess your prior learning. Please apply for advanced standing at the same time as you apply for admission into this course, because the amount of credit awarded will determine the sequence of units you will study.

 Go to course structure to see if specific advanced standing rules also apply to this course.

Learning support

Learning resources

MySCU is a student's point of entry to a range of online services and resources that support study and student life. The portal includes unit learning sites and information sites where students can access resources, communication tools and useful links that are integral to their studies.

The web-based study environment Blackboard Learn delivers an advanced online learning environment for students and lecturers to communicate and collaborate through virtual meeting spaces, classrooms, and discussion boards. They can share files, presentations and applications. If a tutorial or lecture is recorded, students can view it afterwards.

Learning materials include the provision of unit information guides, study guides and readings. Students may need to purchase or access prescribed text books.

The SCU Library provides a wide range of services that include face-to-face and online help, and access to print and electronic resources. To find out more, see the Library Toolbox.

The Academic Skills team supports student learning by offering online and on-campus academic skills workshops, email, phone, and one-on-one support.

Equipment and facilities

Southern Cross University provides students with modern well equipped teaching spaces such as lecture theatres, classrooms, and studios or laboratories tailored to meet the needs of specific study disciplines. Contemporary audiovisual equipment is standard in most teaching venues, and students have access to computer labs for individual study purposes.

On-campus students gain access to production facilities including digital workstations and labs, radio and television studios and location recording equipment such as broadcast-standard HDV cameras, lighting and sound recording equipment. Visit: scu.edu.au/studios

Course structure

See the University’s Rules Relating to Awards, in conjunction with the Specific Award Rules listed below.

Course requirements

  1. To be eligible for the award Bachelor of Media degree a candidate shall successfully complete not less than twenty-four (24) units comprising:
    1. all units listed in Part A of the Schedule of Units attached to these Rules; and
    2. one eight (8) unit specialist major listed in Part B of the Schedule; and
    3. another major from Part B of the Schedule; OR
    4. a University-wide Major; OR
    5. eight (8) elective units or an eight unit major from the Bachelor of Arts or Bachelor of Social Science.
  2. To be eligible for the award of the Associate Degree of Media a candidate shall successfully complete not less than sixteen (16) units comprising:
    1. twelve (12) units from Part A or Part B of the Schedule of Units attached to these Rules; and
    2. four (4) elective units.
  3. A candidate who, while enrolled for the Bachelor of Media, has completed the requirements for the Associate Degree of Media may elect to be awarded the Associate Degree of Media following withdrawal from the Bachelor of Media Degree.
  4. To be eligible for the award of Diploma of Media a candidate shall successfully complete not less than eight (8) units comprising any unit from Parts A or B listed in the Schedule of Units attached to these Rules.
  5. A candidate who, while enrolled in the Bachelor of Media, has completed the requirements for the Diploma of Media may elect to be awarded the Diploma of Media following withdrawal from the Bachelor of Media Degree.

Schedule of units

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How to apply

Domestic students

Applications for this course in session 2 and session 3, 2016 are made directly to SCU via our online application service.

International students

On-campus

Confirm you meet the entry requirements including English language and academic entry and any specific pre-requisites.

Apply OnlineSouthern Cross University accepts applications directly through the International Application for Admissions form or via our online application services.

Additional information on how to apply is available at SCU International.

Please note applicants from some countries need to go through an Education Agent.

The information on this page may be subject to change over time. Please check this page again before acting and see our disclaimer.