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AAD72212 - Communication Design (2018)

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LocationDomesticInternational
Lismore Session 1 Session 1

Unit aim

Exploring the multi-disciplinary nature of communication design, this unit introduces design processes relative to the fundamental principles of typography, image, layout manipulation and time-based design. Students will utilise typography both as a communicative and expressive tool. Historical and contemporary examples of visual communication, typography and time-based media will be examined, analysed and discussed.

 

Unit content

  • Design problem solving
  • Terminology specific to communication design, typography and digital media
  • Fundamental elements and principles of basic typesetting and type design
  • Historical and aesthetic parallels between design and art
  • Creative drawing practice as a means of visual thinking
  • Making, typography and digital imaging and time-based media

 

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

Learning outcomes and graduate attributes

GA1: Intellectual rigour, GA2: Creativity, GA3: Ethical practice, GA4: Knowledge of a discipline, GA5: Lifelong learning, GA6: Communication and social skills, GA7: Cultural competence
On completion of this unit, students should be able to: GA1 GA2 GA3 GA4 GA5 GA6 GA7
1 Construct design solutions using two and three dimensional design elements, image making, typography and time-based media
2 Demonstrate drawing skills and the use of creative drawing practice as a means of visual thinking
3 Recognise and use terminology specific to communication design, typography and digital media
4 Understand and apply the fundamental elements and principles of basic typesetting and type design
5 explore experimental typography
6 use type to create an emotional and intellectual impact with an understanding of the relationship between type, image and language

On completion of this unit, students should be able to:

  1. Construct design solutions using two and three dimensional design elements, image making, typography and time-based media
    • GA5: Lifelong learning
  2. Demonstrate drawing skills and the use of creative drawing practice as a means of visual thinking
    • GA4: Knowledge of a discipline
  3. Recognise and use terminology specific to communication design, typography and digital media
    • GA6: Communication and social skills
  4. Understand and apply the fundamental elements and principles of basic typesetting and type design
    • GA4: Knowledge of a discipline
  5. explore experimental typography
    • GA5: Lifelong learning
  6. use type to create an emotional and intellectual impact with an understanding of the relationship between type, image and language
    • GA6: Communication and social skills

Prescribed texts

Session 1

  • Prescribed text information is not currently available.

Prescribed texts may change in future study periods.

Teaching and assessment

Lismore

Teaching method
Tutorial on-site 3 hours per week (12 weeks)
Assessment
Creative work 40%
Creative work 60%

Intensive offerings may or may not be scheduled in every session. Please refer to the timetable for further details.

Southern Cross University employs different teaching methods within units to provide students with the flexibility to choose the mode of learning that best suits them. SCU academics strive to use the latest approaches and, as a result, the learning modes and materials may change. The most current information regarding a unit will be provided to enrolled students at the beginning of the study session.

From the 1st of June, 2017, the term 'Distance Education' has been replaced with 'Online'

Fee information

Domestic

Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.
Commencing 2018 Commonwealth Supported only. Student contribution band: 1

Fee paying courses
For POSTGRADUATE or UNDERGRADUATE full fee paying courses please check Domestic Postgraduate Fees OR Domestic Undergraduate Fees

International

Please check the international course and fee list to determine the relevant fees.